Vi unveils dynamic rebrand and taps Shah Rukh Khan to lead major strategic shift

Telecommunications giant Vodafone Idea evolves its iconic logo into a dynamic 3D sphere while deploying superstar Shah Rukh Khan to anchor a massive brand transformation centered on 5G network expansion and tech enterprise solutions.

Telecom operator Vodafone Idea (Vi) has officially launched a comprehensive brand refresh, tapping Bollywood megastar Shah Rukh Khan to spearhead its upcoming national campaign, "Vi badal raha hai... tayaar rahiye" (Vi is changing... get ready).

The high-profile movement signals the beginning of a multi-week transformation designed to reposition the company beyond traditional telecom services into an integrated technology solutions provider for both retail and enterprise customers.

The rollout, which began across consumer touchpoints, retail networks, and digital platforms on September 1, represents the first major visual overhaul for the operator since Vodafone India and Idea Cellular merged their identities under the "Vi" moniker six years ago.

A modernized visual identity built for the 5G era

At the core of the visual redesign is an evolution of Vi’s classic brandmark. The company has transformed its flat visual element into a vibrant, dynamic 3D sphere positioned prominently at the top of the logo. According to corporate leadership, the updated design language is crafted to convey forward-looking energy, technical optimism, and expanded digital capabilities."

This is not simply a logo refresh; it is the first expression of the evolution we are bringing to the Vi Brand," said Abhijit Kishore, Chief Executive Officer of Vi. "It reflects our ambition for Vi and commitment to shaping what telecom can be – an experience that makes life more rewarding, and full of possibilities for our customers."

Kishore added that over the coming weeks, the new identity will be backed by strategic service launches, targeted campaigns, and expanded enterprise offerings aimed at solidifying the company's identity as a modern "tech-co."

Leveraging starpower amid network expansion

To drive public engagement for the next phase, Vi introduced Shah Rukh Khan as the central figure of its teaser campaign. Management noted that the actor’s massive reach and media presence mirror the ambition and optimism driving the company's future roadmap.

The brand repositioning directly aligns with Vi’s aggressive infrastructure developments. The operator is currently scaling up its high-speed 5G network rollout across 17 priority circles, utilizing its mid-band spectrum holdings alongside mmWave spectrum secured across 16 circles.

While core connectivity remains the bedrock of Vi’s consumer services, the refreshed strategy aims to elevate the company's enterprise ecosystem, offering cloud services, IoT integrations, and advanced digital infrastructure to businesses navigating an increasingly connected economy.