Vishal Dhupar, Managing Director , Asia - South, NVIDIA

A brand is the sum total of all the impressions about it that reside in the consumer's mind. One therefore needs to understand the significance of the impressions that the brand has in a consumer's mind. There are millions of products and services all over the world, each claiming to be the best product ever. Also, there is rarely a way to judge which one is actually the best. In such a scenario, the customer buying decision usually depends on brand awareness and recall. 'NVIDIA' is a combination of 'n' i.e. a mathematical variable meaning 'to the highest degree' and 'Vidia' which comes from a Latin word 'videre', meaning 'to see.' This inspired the "NVIDIA eye" as a logo to indicate "the best visual experience." Even an individual is no one without their name; your own name becomes your identity. This is exactly one's brand, one's individuality. While someone's good writing skills or singing forte can be termed at their product branding. For a company, the brand value is determined basis its reputation and the uniqueness of its products. To build a brand takes a deep understanding of consumer and customer needs, technological prowess to meet those needs in a superior and cost-effective manner, and consistency in communicating what the brand stands for in the market and in the consumer's mind.