Vishal Parekh, Marketing Director, Kingston Technology,  APAC Region – India & Philippines

“CMO is a position that understands the brand’s customers and their requirement criterion. In a world where customers own the conversations now, marketing heads are required to think about long-term effects. They create needs, know ways to engage and serve those who create thought leadership.

One of the interesting transformations in the ICT industry has been the ‘Re-positioning of Kingston in the channel network’ from being just a hardware manufacturing company to a lifestyle IT brand. We were the first brand to implement customized in-shop branding across 1000 shops in over 20 cities of India, leading to massive brand awareness and visibility.

The success mantra for any brand lies in its capability to provide relevant value addition to its customers from time to time. And we have been quite successful in this perspective. Kingston has set business benchmarks in our industry. The brand continues taking measures to nurture business relations and help partners grow with us.”