VivaConnect is an "Incubator of Ideas"

 Vikram Raichura
Managing Director, VivaConnect

With millions of mobile phone users in India, numerous small and big brands are making use of mobile marketing as a powerful alternative to the existing modes of advertising and connecting with their consumers as it allows more targeted advertisement which, in turn, saves money and time of both the company and the consumer. VivaConnect is one such creative mobile marketing company which is having India's largest infrastructure for Voice and Missed Call Services. Its tailor-made solutions for Brands and Enterprises are offered over missed calls, SMSes, e-mails, mobile apps and voice platforms. VivaConnect’s solutions are an elegant blend of above said mobile services, which are fine-tuned to match client’s objective and the mobile using habit of their intended target group.
Elaborating more on VivaConnect’s offerings, clients and future plans for the Indian market, Vikram Raichura, Managing Director, VivaConnect has had an interaction with VARINDIA.

VivaConnect revolutionizing the Indian Mobile Marketing space…

VivaConnect always had a special knack for pushing possibilities of mobile marketing services in India. In 2013, it launched “LiveTalk” - a service for audio broadcasting live events over a phone call. It was developed in conjunction with the Bharatiya Janata Party, and it powered up live audio broadcast of 480 public rallies held by BJP during the pre-election campaigning. Over a lakh Indian callers spanning from length and breadth of the country enjoyed a real-time connect over their mobile. It has also launched DONE Solutions Pvt. Ltd, a platform crafted exclusively for food and beverage industry to manage orders over call, web and mobile and offer a “Happy Ordering” experience for both owners and customers alike. Currently, DONE is connecting customers of Natural Ice-Cream (Juhu), Wok In the Box, Sandwizza, Cheelizza, Box8, MD’s Pizza, Hangla’s and Juno’s Pizza in the Mumbai circuit, to name a few.
Then, with regard to another product – MORE –, VivaConnect launched an easy and instant gratification service that offers free mobile talk-time refills as an instant reward scheme in turn of engagement with brand over mobile. Hence, customers got instant redemptions without any waiting or hassle right over their mobile.
 
VivaConnect’s leading clientele in India…
VivaConnect’s clientele can be distinguished broadly as campaign oriented clients and perennial clients. Most of the FMCG brands, Entertainment and Media houses fit in the former segment, while Enterprise clients fall in the latter one.
VivaConnect extend its services to the Central Bank of India, ICICI Bank, Kotak, Reliance, Sharekhan, Vijaya Bank among the BFSI sector. Among the television network, it has Doordarshan, Sony Television Network and Zee Entertainment Ltd. From consumer brands, VivaConnect is offering its services to LUX, Ponds and some brands under Hindustan Unilever (HUL) Limited.

Competitors in India…
Since VivaConnect covers the entire spectrum of mobile services spanning missed calls, toll-free service, SMS, email, mobile apps and voice platform, they don’t have a single company as a direct competitor to them. Vikram Raichura shares, "Our individual services do face competition from other mobile marketing service providers.”
 
Plans ahead…
Very soon, VivaConnect will launch a unit that specializes in crafting engagement just for consumer brands under the name Brandtastic. Currently, the company is at the final stage of deciding the nitty-gritty of the service. Towards the last quarter of 2014, VivaConnect has a plan to expand in the global markets with innovative mobile marketing initiatives.
Vikram Raichura exerts, “There are plenty of great ideas that come from our employees, other small start-ups and emerging companies, awaiting an opportunity and support in terms of capital and infrastructure. We plan to encourage such ideas and propel their growth. You’ll surely hear about it from us soon.”
satinder@varindia.com