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Why Businesses In India Need To Readily Invest In SEO

~With the penetration of Internet witnessing new milestones in India every quarter, Search Engine Optimization (SEO) services in India have emerged as a pivotal tool to help businesses generate lucrative leads~


India comes as the third biggest hub of technology oriented startups after the United States and United Kingdom as per the Associated Chambers of Commerce and Industry of India(Assocham) and the country's ranking is set to only escalate, thanks to ambitious initiatives like Startup India.


And while we all are aware about the undisputed importance of marketing and promotion for a businesses, there's still a cloud of confusion in India Inc. regarding the substatial benefits of implemeting SEO services, which i would like to focus upon in this article-:




While online marketing is a broad portfolio of numerous strategies and tools including email marketing, utilising social media for garnering leads, they may incurr substantial operating costs. SEO services on the other hand come as one of the most affordable marketing process with fruitful results to make your presence felt among target consumers.


Search engines are growing exponentially


With India gearing up for a digital revolution, being reflected on web when a potential customer looks for the kind of services you offer can do wonders for your business. A well thought SEO strategy incorporating compelling content can help you remain one step ahead of the competition in the long run.


Freedom To Customise


While there are alot of paid services and tools for aggressive promotional of a business, your business may hamper once their subscription expires. SEO services come as an asset unlike the former can be consistently improved and customised as per your business requirements, helping you bag more clients.


Enahnced Business Credibility


Advertisements primarily serve as the 'push' model for a business as most customers tend to skip the paid advertisements and give more value to search results. A high ranking in the search list will not only help a business in gaining more clients and sales, but will also improve the credibility of the organisation and its products among potential customers.




SEO services can be improvised routinely as the market matures. Its a scalable process which can be examined, evaluated and rectified as per the changing dynamics of the market. Its a continous process which developes with new trends and is destined for a multifold growth in the coming times.


Nearing conclusion, I would like to point out that SEO isn't a disposable tool in the present era, but is a holistic strategy incorporating eye catching, informative content and unprecedented user experience.


About Creation Infoways


Creation Infoways was incepted in the year 2000 in the capital city of New Delhi, with a vision to support businesses in country in harnessing the potential of Internet hosting services, SEO, Web and mobile application development. The company since then has added numerous esteemed organizations to its clientele, offering cutting edge technologies and highest level of customer satisfaction. The company is committed to integrate international quality standards and is fast growing to top the list of best single source internet service providers across the globe.


Satya Satapathy
Managing Director
Creation Infoways