Women Advancing in Technology Through Inclusivity and Innovation

Anita Kukreja

Head of Strategic Alliances and Brand, IceWarp

Global talent landscape

The rise of women in tech leadership is transforming the talent landscape by promoting diversity, innovation, and inclusivity. Women in leadership roles drive comprehensive problem-solving, work-life balance policies, and mentorship programs, attracting diverse talent. This shift encourages young women to pursue tech careers, addressing gender imbalances. Female leaders also advocate for ethical tech practices, setting standards for equitable growth. Remote and hybrid work models offer opportunities for women to balance career and family, making leadership roles more accessible. However, organizations must actively support women through mentorship and inclusive policies to ensure sustainable growth and career advancement.

My journey

Opportunities often arise unexpectedly. My first breakthrough came with a System Integrator company, where I gained experience in market analysis, sales collaboration, product positioning, and OEM marketing strategies. This fueled my passion for building brands and driving growth. Over the years, I’ve excelled in Marketing Strategy, Partner & Alliances Management, and Business Development, blending intentional choices with unexpected opportunities that deepened my trust-building skills and broadened my perspective. As a woman, I overcame early gender bias by demonstrating expertise, delivering results, and championing the value and potential of women leaders.

My Strengths 

My strengths are resilience, adaptability, strategic thinking, and strong communication. Resilience helps me overcome challenges and biases, while adaptability allows me to embrace change. Strategic thinking aligns efforts with goals, and communication fosters collaboration, driving innovation and continuous growth in my career.

Note:

3 Must on office table: family pictures, organizer

Favorite activity:  Books and articles on marketing trends and leadership. Bollywood fan, love watching movies.

Favorite sports : Cricket

Guiding book:

1) Good to Great by Jim Collins

2) Crossing the Chasm by Geoffrey A. Moore

Success mantra: My success mantra is: "Stay focused, be consistent, and

add value in everything you do.