The ability of CAST Software’s wysiwyg pre-visualization solution to enable unique creative event ideas – while saving time and money – has been perfectly showcased by The Rhythm Of Life, a majestically colourful multimedia show held in Macao’s ancient city centre.
Commissioned by the Macao Cultural Institute and under the artistic direction of Lebigre & Roger, “The Rhythm of Life” celebrated the Latin heritage of Macao – a separately administered part of China, but until 1999 a colony of Portugal. Featuring dozens of performers wearing traditional painted faces, the parade was inspired by the great carnival of Viareggio in Tuscany.
Bruce Freeman, Chairman, CAST Group, said, “wysiwyg users are independent professionals. Whether you design for live theatre, special events, TV/film or Macao, you compete and you must deliver globally. Previz that does not cheat is vital – you must have confidence. Another reason wysiwyg’s previz often plays such a big role in special events is that it is ‘green’ – it can save up to 60% of electricity costs because you don’t need to take over the space and run the lighting for the design phase.”
“The Rhythm of Life” was performed in front of 20,000 people and shown on three different Chinese TVchannels, to ecstatic ratings and reviews. Yet without wysiwyg, the show might not have gone ahead at all, as monsoon rain swept through Macao in the days prior to the production, effectively halting all on-site programming.
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