Luminous celebrated Earth Hour Initiative

Luminous Power Technologies supported WWF to celebrate Earth Hour with a view to implementing new ways of energy accumulation in the country. 

Creating a Corporate Social Responsibility (CSR) platform to highlight Luminous environmental stewardship, the association planned to create pertinent awareness around Earth Hour and incorporate more and more citizens to switch off their lights and pledge to do their bit for the environment.

In an endeavour to spread awareness on harnessing the resources of power generation and put them to effective use, Luminous came up with an effective social-media campaign in association with the India Chapter of WWF for Nature promoting Earth Hour. As a part of the initiative, Luminous created a viral campaign on social networking sites wherein events and activities were created to spread awareness around the celebration of “Earth Hour”. Through the initiative, people were supposed to take a pledge to save electricity by switching off their electrical appliances between 8.30pm and 9.30pm on March 23, 2013.

Manish Pant, Managing Director, Luminous Power Technologies, said, “Earth Hour is a fantastic initiative to safeguard electricity and create awareness amongst the masses on its importance. Herein by collaborating with WWF, we endeavour to spread the awareness amongst masses on the methods through which that they can save electricity and save environment.”

Activities which took place in the Earth Hour event included an environment-related quiz on Facebook where the winners were rewarded 10 solar lanterns. Luminous also took a pledge of switching off non-essential lights across its offices and manufacturing units.