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The app plans to expand its premium offerings, introduce new tools for creators, and explore other non-intrusive monetization strategies to ensure long-term sustainability.
The Founder and CEO of the Telegram encrypted messaging app Pavel Durov shared that the platform had recorded a net profit for the first time in 2024 with annual revenue exceeding $1 billion. Telegram's profitability signals a shift in its operational strategy. While the platform continues to prioritize user experience, it has introduced monetization strategies such as premium subscriptions and business tools, ensuring revenue generation without compromising its core values.
"As I predicted, 2024 turned out to be a very good year for Telegram. For the first time in its 3-year history of monetisation, Telegram became profitable," Durov announced on his Telegram channel.
When Pavel Durov and his team introduced Telegram to the world, it was not just another messaging app but a platform designed with a strong commitment to user privacy and a no-ads policy. This unique positioning gained Telegram millions of loyal users, but it also presented financial challenges, as the app relied heavily on Durov's personal wealth and external funding to stay afloat.
Launched in mid-2022, Telegram Premium offers subscribers exclusive features such as enhanced file sharing, faster downloads, and advanced customization options. The service has reportedly gained significant traction, contributing to the platform's revenue. Telegram's profitability signals a shift in its operational strategy. While the platform continues to prioritize user experience, it has introduced monetization strategies such as premium subscriptions and business tools, ensuring revenue generation without compromising its core values.
It introduced non-intrusive sponsored messages in public channels, allowing advertisers to reach audiences while maintaining the app's ad-free experience in personal chats. This feature has been carefully implemented to ensure minimal disruption to user experience. With over 700 million monthly active users globally, Telegram's growing audience has enhanced its monetization potential. Its reputation for security and unique features continues to attract new users, particularly in regions where privacy concerns are paramount.
Telegram has also focused on catering to businesses by providing tools for customer engagement, marketing, and operations. These services have opened new revenue streams while adding value for enterprise users.
Telegram's first step into profitability is a testament to its adaptability and user-centric approach. As it continues to grow, it remains committed to its founding principles while exploring innovative ways to thrive in the competitive tech world. For millions of users, Telegram's success reaffirms the value of privacy-driven innovation in the digital age.
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