Instagram has introduced new eligibility requirements for its Live feature. Users will now need a minimum of 1,000 followers and must have a public account to initiate a Live broadcast. The Meta-owned platform has updated its Help Centre page to reflect the change and is reportedly showing pop-up messages to users who attempt to go live without meeting the criteria. The change also restricts users with private accounts who previously used Live to connect with a select group of friends or followers.
The Meta-owned social media platform has not offered any explanation for the update, which prevents many casual users, small creators, and businesses from hosting live videos or engaging with their followers in real time.
The new eligibility criterion is likely to have broader consequences for smaller creators who rely on live interactions to build their audience. Many influencers who do not have large followings have previously grown their communities by connecting directly with followers through live sessions, a strategy that may no longer be possible under the updated rules.
In recent weeks, Instagram’s parent company, Meta, has also introduced new safety measures for teen accounts, including tools to display when a user joined the platform and reminders to follow safety guidelines when messaging strangers.
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