Acer has increased its footprint in the commercial PC market through its unique novel channel strategy. The program is focussed on strengthening and increasing the existing partner base to loyal channel partners in the commercial segment.
As part of this strategy, Acer announced the "Acer Select Program" for its "Select" channel partner which enabled them to fully address the requirements of the commercial segment. In the past one year, Acer has tripled its loyal partners, as the company moved from direct to an indirect model to approach Commercial, Government, Education and SMB businesses.
Rajendran, CMO, Acer India, said, "Acer successfully grew its commercial business by 100% through its Select Partner Program, enabling the company to increase its loyal partner base in size each day. Acer, through its various schemes, infused its commercial channel network with high levels of energy and motivation which are critical for driving sales and powering the success of the brand. We have effectively utilized our inherent strengths, to break into the commercial and SMB segments for ensuring accelerated growth and strong presence in the commercial space to build on an unprecedented success."
