Adobe Systems has announced that it has been positioned as a leader for its ability to execute and completeness of vision by Gartner as a Leader in the 2013 “Magic Quadrant for Web Content Management” research report. The evaluation criteria for a vendor’s ability to execute included product/service, overall viability, sales execution/pricing, market responsiveness and track record, marketing execution, customer experience and operations. Criteria for completeness of vision included market understanding, marketing strategy, sales strategy, offering/product strategy, business model, vertical/industry strategy, innovation and geographic strategy.
Aseem Chandra, VP, Adobe Experience Manager and Target business, Adobe, said, Gartner’s report evaluates the dynamic and rapidly-growing nature of the Web content management market. It is a clear reminder that the days of simple Web publishing are long gone; organizations now require a range of digital marketing capabilities for delivering the ultimate customer experience. We believe being positioned furthest ‘up and to the right’ in the Gartner report continues to validate Adobe Experience Manager as the best solution to help marketing and IT leaders deliver highly personalized experiences across Web, mobile and social channels.
The Web Content Management solution provides marketers with touch-enabled applications that can be deployed in the Cloud or on premise, helping organizations deliver engaging customer experiences that build brand loyalty.
Gartner states that Web Content Management (WCM) plays an increasingly important role in business performance. WCM’s evolving role continues to drive growth in customer experience management, e-commerce, digital marketing, multichannel marketing and website consolidation market and contribute to its dynamism.”
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