Adobe’s innovation towards Generative AI

Adobe has been investing in AI. Now it expects artificial intelligence to become a crucial source of revenue as it aims to attract amateur designers and experienced creatives like Artze to use its powerful tools.

After unveiling Firefly, a set of generative AI models that have since been integrated across many of its products, made public . The Generative Fill tool in Photoshop had 10 times the adoption rate compared to previous releases, according to Adobe. This means that the software generated original images using users basic text commands.

As per the source, the integration of Adobe’s generative AI Firefly models with the company’s Creative Cloud’s suite of products have led to more than 4.5 billion generations since their launch in March.

It has helped Adobe grow its business since it uses its own stock photography library to train generative AI models. Adobe’s ground-breaking innovation positions us to lead the new era of generative AI given our rich datasets, foundation models and ubiquitous product interfaces.

Adobe expressed significant enthusiasm about generative AI during their Q3 2023 earnings call, highlighting its potential to revolutionize the creative process and drive future growth. Adobe’s management believes that generative AI is a generational opportunity to deliver new products and services.

Adobe’s believe that every massive technology shift offers generational opportunities to deliver new products and solutions to an ever-expanding set of customers. They anticipate AI-powered features to be a key driver of continued revenue growth. At the same time, some content creators have expressed concerns about copyright rules and the potential for images being used without their permission.

The launch of Adobe GenStudio was positioned as a game-changer, aiming to streamline the entire content creation pipeline through generative AI and intelligent automation. This promises faster content creation with increased personalization and scalability.

Moving ahead, the release of 3 new Firefly models, Firefly Image 2 model, Firefly Vector model and Firefly Design model, to offer highly differentiated levels of control with effects, photo settings and generative match. All it seems, they’ve created a market niche.

Dr. Deepak Kumar Sahu, President & CEO, VARINDIA