Ai+ Smartphone expands Nova2 series with launch of Nova2 Neo and Nova2 Pro

The company strengthens its flagship Nova2 lineup with two new devices aimed at widening accessibility and enhancing performance, following strong market response to earlier models in the series.

Ai+ Smartphone has expanded its Nova2 smartphone series with the launch of two new devices — Nova2 Neo and Nova2 Pro — marking the next phase of growth for a lineup that has already seen strong consumer demand in the market.

The announcement follows the positive reception of the Nova2 and Nova2 Ultra models, which reportedly witnessed rapid sell-outs and strong customer interest. The latest additions aim to build on that momentum by offering a broader mix of design-focused innovation, performance upgrades and user-centric features.

Strengthening the Nova2 portfolio

With the introduction of Nova2 Neo and Nova2 Pro, the company is working to create a more comprehensive product ecosystem under the Nova2 series. The expanded lineup is designed to cater to different user segments while maintaining a consistent focus on accessible and design-driven technology.

The Nova2 Neo has been positioned as an entry-level device within the series, aimed at bringing core Nova experience features such as usability, performance reliability and thoughtful design to a wider consumer base. The company said it is focused on making advanced smartphone experiences more inclusive and widely available.

The Nova2 Pro, on the other hand, targets users seeking higher performance capabilities and enhanced device experiences without entering premium flagship pricing categories. It is designed for consumers who demand stronger processing power, improved responsiveness and a more advanced feature set.

Leadership commentary on product expansion

Madhav Sheth, CEO, Ai+ Smartphone, said the strong market response to the earlier Nova2 models reinforced the company’s approach to product development and consumer expectations.

"The response to the Nova 2 Series exceeded our expectations and validated a very simple belief for us that consumers today want devices that are not only powerful, but also expressive, accessible, and built around real-life usage. Nova 2 Neo and Nova 2 Pro are a natural extension of that journey. One expands access, the other raises capability, but both stay true to what Nova stands for. We’re excited for users to experience what comes next," said Sheth.

The company added that the expansion of the Nova2 lineup reflects its broader vision of building a connected and user-friendly digital ecosystem tailored for Indian consumers.

Continued focus on accessible innovation

Ai+ Smartphone stated that the Nova2 series continues to play a central role in its product strategy, particularly in balancing affordability with meaningful technological upgrades. The brand aims to strengthen its positioning in the competitive smartphone market by offering differentiated devices for distinct user needs.

While Nova2 Neo focuses on accessibility and everyday usability, Nova2 Pro is intended to appeal to users seeking enhanced performance and premium-like capabilities at a more approachable price point.

The company is expected to share further specifications, pricing details and availability information for both devices in the coming weeks as it continues to expand its portfolio in the Indian smartphone market.