Bharti Airtel has launched its "The Smartphone Network" (TSN) advertising campaign.
This all-new campaign by brand Airtel rides on the surge in the adoption of data services led by increasing penetration of smartphones across India. “Data is clearly driving the next phase of telecom revolution across the globe. In recognition of this phenomenon, we, at Airtel, have made significant technology and network investments to ensure we deliver the best data experience for smartphone users in India. ‘The Smartphone Network campaign by Airtel drives this very message in a manner that is intrinsic with our brand positioning,” said Mohit Beotra, Chief Brand Officer, Bharti Airtel (India).
The TSN campaign also introduces a fresh design element as part of Airtel’s brand identity which has been created by Wolf Ollins, a leading global brand design and consultancy firm, and reinforces Airtel’s continued commitment to reflecting the evolving aspirations of Indians. The new design strengthens and emboldens the Airtel brand system to cut through clutter, create impact in the Indian communications landscape and give Airtel a distinctive place in the market.
