Alcatel-Lucent Enterprise globally launch Alcatel-Lucent Rainbow

ALE, operating under the Alcatel-Lucent Enterprise brand, has announced the availability of Alcatel-Lucent Rainbow, an innovative cloud-based relationship management platform that connects business users, business contacts and systems. With Rainbow, employees can be more collaborative and productive, reaching beyond corporate boundaries. 

Rainbow offers a set of cloud-based services, implemented as an overlay solution with rich features and essential collaborative capabilities, which are easy to deploy and adopt by users and companies, regardless of their existing communications systems.

The first release, Rainbow Essential, is available today as a freemium UCaaS offer (free Unified Communications-as-a-Service offer). Capabilities included are contact management, presence, instant messaging, audio/video calling, screen sharing, and file sharing. It operates via an app on desktops and smartphones and is available free of charge to anyone.

The Rainbow Essential overlay also embeds a hybrid approach with Alcatel-Lucent Enterprise and third-party communication platforms (Q2’17) to provide investment protection and advanced services to hundreds of millions users of premise-based communications systems. The integration between Rainbow and communications systems brings additional capabilities such as telephony presence, telephony multi-site federation, and call control.

Premium Rainbow offers will be introduced in 2017. These offers, available through the extensive Alcatel-Lucent Enterprise Business Partner network, will provide additional services to users (such as multi-party conferencing), additional services to administrators (such as user management, backup, directory integration), and additional PBX integration services (such as advanced call control).

As a Communication Platform-as-a-Service (CPaaS), Rainbow’s open architecture offers a set of services that integrate with third-party applications and business processes. ALE is creating open APIs so developers can create custom applications and capabilities, especially for key vertical markets where apps add value to customers’ adoption of technology. For example, mobile banking apps can be enriched with chat capabilities from Rainbow. In the public sector or local government, agencies can get closer to citizens by connecting instantly with them, and airport platforms can leverage Rainbow to keep passengers informed.

Nicolas Brunel, EVP, Communications Business Division, ALE, said, “Rainbow delivers employees an innovative way of engaging spontaneously with their entire business community, while IT managers benefit not only from a click-to-deploy app, but also from telecom cost reduction. This will support business digital transformation with innovative financial and consumption-based business models needed in the new ‘as-a-service’ economy.”