Samsung Electronics has unveiled its first multi-folding smartphone, in a bid to strengthen its position in a sector of the phone market where competition is expected to intensify. The launch of the Galaxy Z TriFold marks Samsung's bid to reinforce its footing in a segment where Chinese rivals have been gaining ground. Analysts however, say the high price and production challenges mean foldable devices are likely to remain a niche category for now.
The model, priced at about 3.59 million won, unfolds into a 253.1 millimetre (10-inch) display, using three panels and it is nearly 25% larger than Samsung's latest foldable Galaxy Z Fold 7 model.
"I believe the foldable market will continue to grow, and the TriFold in particular could act as a catalyst that drives more explosive growth in key parts of the segment," said Alex Lim, Samsung Electronics Executive Vice President and head of the Korea Sales & Marketing Office.
Lim said the new foldable device is intended for customers who specifically want it, rather than as a volume driver.
The TriFold, produced in South Korea, will go on sale domestically on December 12 and be rolled out in China, Singapore, Taiwan and the United Arab Emirates within this year.
The device features Samsung's largest battery in its flagship models and supports super-fast charging that powers the phone to 50% in 30 minutes.
Lim said memory chips and other component costs have been rising sharply, making pricing a "difficult decision".
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