To map out the latest enterprise mobility trends in India, BlackBerry(NASDAQ:BBRY) has announced findings of the first-of-its-kind survey report titled "India Enterprise Mobility". The report highlights that enterprise mobility and BYOD (Bring Your Own Device) have gone beyond discussion forums as mobility emerges as a top priority for most organizations. Indicating this shift, the BlackBerry survey finds that 71% of the organizations surveyed either have a mobility policy or are currently in the process of drafting one. Selecting the right platform and developing an enterprise-wide mobility strategy emerged as key challenges for implementing a mobility solution. Telecom expense management, packaged apps for mobile collaboration and MDM - spell out MDM in first reference solutions featured in the three key areas of investment in enterprise mobility for India.
"As the perennial Gold Standard in enterprise mobility solutions, BlackBerry is constantly looking at new opportunities and avenues to further strengthen our enterprise offerings and address the growing complexities and risks of mobile communication. We believe this report will highlight the disruption taking place in communication across enterprises as it offers compelling insights as well as a future roadmap for the industry at large. Mobility as an enabler for enterprises has become a business imperative and BlackBerry is uniquely positioned to offer end-to-end mobility solutions," said Sunil Lalvani, Managing Director, BlackBerry India.
The report analyzes the continuous growth and evolution of the mobility market, driven primarily by the requirements of consumers rather than enterprise buyers. However, with BYOD initiatives, both the worlds are coming together. Though BYOD is a prevalent trend across sectors, only 42% of the organizations surveyed have a BYOD policy in place with the IT/ITeS vertical leading the pack, followed by BFSI and Telecom, and Media & Entertainment. Across all sectors, data protection followed by device security emerged as the biggest concerns while implementing BYOD policy.
