Bombay Dyeing has deployed Microsoft Dynamics AX 2012 to gain business insights, ensure better inventory and stocks management, trend analysis and share unified experience to customers across its stores. With deployment of Dynamics AX 2012 under the nomenclature ‘Project Disha’, Bombay Dyeing has enhanced its operations, bringing in management efficiency that helps in effective and on-time business decisions. Phase I of the project has been rolled out in 9 company outlets with POS solutions providing walk-in customers a "complete shopping experience." Phase II of the project will be rolled out in Mar-May 2013 that will connect 332 franchise outlets nationwide.
Kirill Tatarinov, President, Microsoft Business Solutions Division said, “Our vision is to empower enterprise and midsize retailers around the world by delivering a complete shopping experience. Working with our retail customers, we provide a seamless and differentiating end-to-end solution for point of sale (pos) multichannel management, store operations, e-commerce, merchandising, financials, supply-chain and more. This enables retailers to gain insight, operate with agility, exceed consumer expectations, and build enduring loyalty with superior time to value. In other words helping them become a ‘Dynamic Retailer.”
Bombay Dyeing wanted full visibility of stock data and had to manually manage most of its business processes like reports, purchase orders, tenders and inventory availability. Inadequate accountability, transparency and controls resulted in unstructured data and lack of meaningful MIS. The deployment of Microsoft Dynamics AX 2012 solution enabled Bombay Dyeing to increase organizational transparency and responsibility, improve productivity of processes and personnel; minimizing human errors and improving business operations and controls.
