Canon India Pvt. Ltd has launched an all-new advanced series of ultra-professional printers for in-studio photo printing. With the launch of PIXMA PRO-1, PIXMA PRO-10 and the PIXMA PRO-100, Canon intends to revolutionize the market for in-studio photo printing in India. These printers are especially designed to meet the requirements of photographers with no compromise on productivity and colour accuracy printing. The Canon PIXMA Pro series are aimed at augmentimg the quality of professional photo printing offer in India and helping the company achieve a dominant status in this market.
Canon’s new PIXMA Pro series printers are a new step towards achieving the same in the in-studio segment. The Pro series will cater to the discerning professional photographers.
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Speaking on this occasion, Kazutada Kobayashi, President & CEO, Canon India Pvt. Ltd, said, “India is one of the most crucial markets in the APAC region for Canon. With a large number of growing avid photographers, we believe the PIXMA PRO series will be an innovative solution for photographers’ needs. With the help of these printers, every consumer can now bring photos to life and preserve their memories for a lifetime. At Canon, we believe in foreseeing the future of technology and empowering every consumer with the latest technology.”
Dr. Alok Bharadwaj, Executive Vice-President, Canon India Pvt. Ltd, said, “India has over 10,000 professional photographers and half of them are Canon users. Over several years, we have been addressing their strong needs for photo capturing equipments and accessories in the Indian market. With our domain expertise, we have witnessed a strong requirement for ultra high-quality fine art prints and the rise of new domain called ‘in-studio’ printing. We are delighted to enter into this domain which is estimated to be over Rs.50 crore in size by 2013. We would target 50% of this in the year 2013.”
He further added, “Every specialized input for master craftsmen in photography has been incorporated in these printers to produce output exactly as the photographer imagined it to be.
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The PIXMA Pro-series is, indeed, a quantum leap in the professional in-studio printing in India.”
With the Canon PIXMA PRO series, professional photographers can look forward to dramatic images with precise colours according to their creative intent. All three printers are network- ready, thereby allowing access to multiple users, and can be stationed at any part of the house or studio. The PIXMA PRO 10 and Pro 100 models also boast Wi-Fi connectivity.
