Foraying into the retail space, Canon India has launched its exclusive brand retail store called "Canon Image Square". The first store in India is located in The Great India Place Mall, Noida, NCR region of New Delhi and was inaugurated by cricketer and Canon Brand Ambassador, Sachin Tendulkar. The retail store is based on the franchise model. It is a one-stop destination for people with imaging needs, enabling increased visibility and reach across the country with an objective to boost sales.
Canon, in India, plans to inaugurate five such stores by December 2010 and aims at taking the count to 300 stores in the next three years. The stores enforce Canon's increased focus on penetration across the country, including major metros and tier-II & tier-III markets to enhance the brand awareness and increase sales.
Speaking on the occasion, Kensaku Konishi, President & CEO, Canon Indi, said, "The Indian customer is demanding better products, higher lifestyle quotient, good quality selling interface and state-of-the-art after-sales service of international standards. The store will offer solutions for customers seeking high-end photography and printing solutions where both click and print products from Canon will be available."
The outlet showcases a wide range of consumer products that includes cameras, camcorders, photo printers, D-SLRs and lenses, inkjet printers, entry-level laser printers, consumables and accessories. Each store has over 80 SKUs on display. A customer can touch, feel and understand all about a product and then make an informed purchase.
Alok Bharadwaj, Senior VP, Canon India, said, "From the stores exclusively, the company is expecting revenues of Rs.100 crore in the first year, followed by revenues of Rs.300 crore in the second year and a revenue of Rs.600 crore in the third year."
