Check Point: A Great Brand in Security Solutions

Check Point has been a great brand as far as security solutions are concerned. Since its inception, the company’s mission has been to make Internet communications and critical data secure, reliable and available everywhere. It continues to be its ongoing vision. Check Point is committed to stay focussed on real customer needs, to develop new and innovative security solutions and to keep redefining the security landscape

. Stateful Inspection, invented and patented by Check Point, is the de facto standard in network security technology. Stateful Inspection provides accurate and highly efficient traffic inspection with full application-layer awareness for the highest level of security. Customers experience higher performance, scalability

and the ability to support new and custom applications much more quickly than with older architectures. Check Point customers using Check Point security solutions include 100 per cent of Fortune 100 companies; 98 per cent of Fortune 500 companies use Check Point security solutions; 100 per cent of Global 100 companies use Check Point security solutions; and 98 per cent of Global 500 companies use Check Point security solutions.

Implementation of security solutions has emerged as the focussed area for both large enterprises and small and medium businesses in India. Adoption of new technology platforms, devices and applications like mobile phones, WiFi, messaging, VoIP, etc. is creating new vulnerabilities. The frequency and sophistication of attack has significantly increased. Hacking, today, is a professional and more organized crime for financial profits. The increase in the usage of the Internet has increased more scope for Cyber attacks.

Today, the enterprises and corporates are aware of the impending threats and vulnerability that being “always-online” comes in with. Hence, security compliance remains a high priority for many companies, particularly in industries such as financial services and health sector. Best practices in good governance and insistence by customers, clients or business partners mainly with regard to the business process outsourcing segment have contributed to its growth. Reactive measures to specific adverse incidents have also been a reason behind the upward moving growth curve.

The fundamental issue that today’s enterprises face is that of unplanned expansion and so-called good enough fragmented security solution. Reactive, incident-driven approach amounts to a lot of revenue loss. The duplicative approach and unplanned expenditure for security solution indicates the absence of clear roadmaps and routes to handle future threats.

With the changing market dynamics, the need to protect the infrastructure and data against all threats, infiltration and loss have become of utmost concern for most organized sectors. The need of the day is to move towards an extensible security architecture that is ready to meet the threats of both today and tomorrow. The solutions should provide reliability that will ensure productivity and business continuity and also provide the ease of manageability and scalability of the infrastructure.

Today, Check Point offers total security solutions featuring a unified gateway, single endpoint agent and single management architecture, customized to fit customers’ dynamic business needs. This combination is unique and is the result of its leadership and innovation in the enterprise firewall, personal firewall/endpoint, data security and VPN markets.

Bhaskar Bakthavatsalu, Country Manager, Check Point Software Technologies India, says, “Check Point’s pure focus is on information security. Through our NGX platform, we deliver a unified security architecture to protect business communications and resources, including corporate networks and applications, remote employees, branch offices and partner extranets.” The company also offers market-leading endpoint and data security solutions with Check Point Endpoint Security products, protecting and encrypting sensitive corporate information stored on PCs and other mobile computing devices. Check Point’s award-winning ZoneAlarm solutions protect millions of consumer PCs from hackers, spyware and identity theft. Check Point solutions are sold, integrated and serviced by a network of Check Point partners around the world and its customers include 100 per cent of”Fortune 100 companies and tens of thousands of businesses and organizations of all sizes.

Check Point provides industry’s most proven Firewall that secures hundreds of applications and protocols. Simple and functional solutions with proven security only Check Point can offer. It scales for enterprises of all sizes and new functionality can be easily added. Check Point’s broad range of intelligent Perimeter, Internal, Web and End-point security solutions keep networks secure by looking deep into your network traffic, making intelligent security choices, and providing you with comprehensive management of your security environment.

Globally, Check Point products are distributed through distributors, OEMs, Resellers, OPSEC Partners and MSPs. Over 2,200 channel partners, over 85 telcos/ISPs worldwide and more than 350 OPSEC partners are engaged with the company. These partners are spread across 88 countries.

As far as its India operations are concerned, Check Point is also a 100-per cent channel- driven company. Bhaskar says, “In India, we operate through three distributing partners, thee Gold Partners and six Silver Partners. Over and above these, we have around 50 designated Bronze Partners with whom we do business on a continuous basis. We believe in empowering our partners to grow with us. We engage our partners in training and awareness campaigns on a continuous basis to keep them updated on the latest technologies and products that we come with.” In India, Check Point is headquartered out of Bangalore and has its presence in Delhi and Mumbai.

Check Point Pure Advantage partner programme creates unprecedented opportunities for distributors and channel partners of all sizes to boost their security product and service offerings, recognizes investment in skilled sales and technical resources and generates new revenue streams. The programme’s tiered levels reward channel partners with competitive product discounts and guaranteed margins, enabling partners to take advantage of new business growth opportunities available in the burgeoning network and data security market.

Check Point is fully committed to providing our certified partners the best business and growth opportunities in the industry by deepening our business partnerships through increased investments and customized programmes. Check Point Pure Advantage programme also expands marketing activities and resources with increased investment, business development, and brand awareness in support of its channel partners

. During its journey from 1993 onward, Check Point has received innumerable accolades. Recently, on its Channel Programmes, the company has won Five-Star Rating from VARBusiness.

As far as branding is concerned, Check Point believes in having continuous communication with its target audience which includes customers and partners. In India, the company has a huge base of satisfied customers whom the company engages on an ongoing basis. The company ensures that its customers benefit from their Check Point deployment to ensure business continuity. These interactions range from closed-door meetings to road shows and conferences.

Today’s organizations face an increasing number of threats across their network – at the perimeter, across the LAN and WAN and at end-points. Protecting them all can result in security sprawl, an ever-increasing set of products that are hard to manage and result in inconsistent security.

Check Point Network Security Solutions are the market-leading choice for securing the network infrastructure. Its Firewall security products offer advanced security features such as integrated intrusion prevention, virtualization, gateway antivirus, anti-spam, web content filtering, as well as IPsec and SSL VPN remote access for computers and mobile devices. Check Point also offers standalone intrusion prevention and SSL VPN solutions as part of the unified security architecture. With a unified architecture, our network security solutions provide core technologies that enable you to deploy a consistent, high level of security throughout your entire organization.

Check Point Endpoint Security is the first single agent for total endpoint security that combines the highest-rated Firewall, network access control (NAC), programme control, antivirus, anti-spyware, data security and remote access. Check Point Endpoint Security protects PCs and eliminates the need to deploy and manage multiple agents, reducing total cost of ownership. It provides data protection for laptops, PCs, removable media and mobile devices. By leveraging a strong and efficient blend of full disk encryption, access control, removable media encryption and port management, Check Point Endpoint Security solutions deliver comprehensive data security. Today’s organizations have a complex security management challenge on their hands. They need to orchestrate a broad range of security processes and technologies to secure their organizations in the face of increasing pressure to demonstrate compliance with a host of new regulations. More importantly, organizations must mitigate risk and maximize security in a way that ensures business continuity, maintains budgets and achieves operational efficiencies across the board.

Check Point security management solutions are designed as an interoperable system based on a core unified security architecture which enables the central control of security policy across multiple layers of the infrastructure. This enables organizations to achieve maximum security effectiveness through the efficient day-to-day monitoring and updating of security policy and defences. A central console provides administrators with total visibility across their security infrastructure, providing evidence of proper security controls and highlighting potential weaknesses in their defence system.

Finally…
Check Point has expanded its product portfolio to be the only end-to-end security solution provider in the market. Check Point’s pure focus is on security with its extensive portfolio of network security, data security and security management solutions. Check Point is the only security solution provider who offers an integrated architecture. Data Security offering was pre-empted by the fact that it is easy to move data around electronically and physically. Fully integrated security architecture of the Check Point products allow to pre-empt attacks to the network, secure data on PCs, mobile devices and enable secure remote access, eliminate worms, viruses, spyware and comply to regulatory and governance requirements.

As far as its future plans are concerned, Check Point plans to continue to provide reliable solutions that will ensure productivity and business continuity and also provide the ease of manageability and scalability of the infrastructure. During the last three years, Check Point in India has been growing well ahead of the market growth. With the launch of its new Power-1 and expansion of UTM-1 solution, the company is looking at extending this growth in the appliances space where the company did not have much presence until last year. Check Point has also made considerable progress in addressing the end-point market. Its single agent for end-point security has been well received by the market. The end-point suite, which includes data security, has shown tremendous growth potential for Check Point in India.