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Cisco betting big on Convergence

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At the 21st Convergence India, Cisco will demonstrate how its solutions are enabling service providers to lead the way with convergence. Cisco works closely with service providers to transition them to experience providers, enabling them to build unique and compelling experience around content, and monetize it in new ways. 

 

As India’s leading provider of digital TV solutions, Cisco has a wealth of technologies and business models to benefit all sizes of service providers looking to launch a digital TV service for today, and provide the flexibility and framework for future TV innovation. A selection of these technologies and solutions will be showcased as part of the newly launched Videoscape Unity platform at Convergence India on stand C-62, Hall 18 between 16th and 18th January. 

 

Cisco created Videoscape Unity to empower service providers to accelerate the delivery of leading-edge, immersive video experiences that bring to life their unique brand visions with innovative services and features.

 

Cisco will demonstrate solutions that enable viewing on multiple screens, whether in the house or on the go. With varying business models and technology solutions, these demonstrations will showcase whole home networking and the ability to distribute, synchronize and monetize content over any network, including over-the top IP delivery.

 

With more advanced network capabilities and devices that encourage interactions reaching critical mass (including advanced set-top boxes, tablets and smartphones), at the show Cisco will highlight solutions that enable service providers to optimize available networks and technology capabilities for feature-rich interactive services – including targeted advertising to provide enhanced business models and measurement for advertisers, platform operators and broadcasters.