To further strengthen and expand its digital marketing capabilities, Cognizant has announced it has acquired Cadient Group. This acquisition will help the company to transform the way they position their offerings in the digital landscape as they design, develop and introduce multi-channel marketing initiatives, launch brands, build communities, drive insights and analytics, and create a compelling customer experience. The terms of the transaction were not disclosed.
“The life sciences industry is undergoing structural disruption as marketing services enable new digital ways for companies to engage with patients and providers and create compelling user experiences,” said Shankar Narayanan, Vice-President & Global Markets Leader of the Life Sciences Practice, Cognizant.
Stephen Wray, President & CEO, Cadient Group, said, “Clients will now have enhanced access to the best creativity and craftsmanship of a design firm combined with the best-in-class management and execution capabilities of a large consulting and technology firm to produce superior customer engagements at the brand and enterprise level. Together, we are ideally positioned to deliver on this promise.”
As part of this acquisition, more than 100 digital specialists – with expertise across brand strategy and planning, content development, user-centred design, multi-channel analytics, and digital, social and mobile marketing – will join Cognizant. This acquisition also brings to Cognizant digital assets and intellectual property including Reveal, an insights and analytics platform; Immerse, an experiential marketing platform; and OneVoice, an advocacy campaign management platform.
