DataWind(TSX: DW) has announced that it has partnered with Spice Retail, the largest mobile device retail chain in Northern India. In addition to this, the distribution partner increases DataWind’s reach to customers in Northern India and expands its national retail footprint to more than 1,000 sales locations.
In the first phase of the rollout, Spice Retail will make DataWind products available in the National Capital Territory of New Delhi and soon thereafter expand distribution to cover its entire chain of 320+ stores spread across Uttar Pradesh, Punjab, Haryana and Rajasthan.
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Suneet Singh Tuli, President & CEO, DataWind, said, "Spice Retail is one of the oldest and most-trusted names in mobile device retail. We are happy to have them join our progressive journey towards bridging the digital divide. Through this relationship, we hope that customers across the Northern India will have greater and faster access to our enabling products."
Krishna Kumar, CEO, Spice Retail Ltd, said, "It gives us great pleasure to work with DataWind who already have strong technology credentials. Their new products like Ubislate fill a void in the market for reliable and yet still affordable products. We hope this association right before the festive season will be very fruitful for both of us."
This new partnership comes close on the heels of DataWind’s partnership with another major retail chain in southern India and is expected to deliver significant growth to the company’s overall sales volume in India. Since its product launch in India in mid-2012, DataWind has consistently ranked as one of the top players in the tablet PC segment in India.
