Dell India(NASDAQ:DELL) has announced that strategic initiatives launched by the Consumer and Small Business (CSB) in Q2 has helped maintain its No. 1 position with a 20.2% (units) and 25.9% (revenue) share in Q2CY2014, according to the International Data Corporation (IDC). This leadership position comes as a reaffirmation of Dell’s aggression in becoming a “brand of choice” for consumers and entrepreneurs as it strengthens focus on the India Consumer and Small Business market. The path of sustained achievement charted by Dell has been a result of its consistent growth over the last few quarters. In the Consumer & Small business segment, Dell saw a growth of 6.4-per cent point Y-o-Y in the segment. Dell CSB business grew 33.7% Y-o-Y even while the industry de-grew at 9.1%.
A quarter marked with intensive campaigns connecting with both consumers and small business customers, particularly the youth segment as part of the "Back to College" season, acted as key contributors to Dell’s CSB performance. Dell maintained a #1 rank in CSB and workstation category with 25.9% and 58.9% revenue share, respectively for Q2 2014 in the Indian PC market. Dell is also ranked No. 1 vendor for TFT Monitors in India.
P. Krishnakumar, Executive Director & General Manager, Consumer & Small Business, Dell India, said, "Our efforts are aligned to the needs of our customers that include a rapid increase in retail presence, a robust product portfolio and a committed service support system. The number one position in Q1 set a motivating tone for us to strive and persevere to deliver more to our customers, thereby setting the scene for this continuing achievement. Maintaining the pole position in Q2, we intend to build and maintain sustaining relationships with our customers, partners and distributors – who act as pillars as our presence in the market grows. Q3 will be the festive season and we are upbeat about some of the programmes and campaigns that we have lined up for our consumer and small business customers this festive season.”
A triumphant quarter for the Small Businesses (SB) segment under Dell CSB is resultant to the strategic engagement by Dell with the Tier 2-5 channel partner community to reduce gaps in markets with high potential. A heavy focus on increasing PC penetration in SB via specifically targeted customer engagement activities helped the Dell SB segment achieve 20.6% unit share for Q2 with a 57.5% Y-o-Y growth and a maintained #1 rank.
