Dell Technologies expands Edge Innovations for retailers
Dell Technologies announces the expansion of its edge solutions to help retailers quickly generate more value and deliver enhanced customer experiences from data generated in retail locations. New capabilities from Dell bring together edge technologies, so retailers can easily manage and scale their infrastructure from data centers to the edge, and launch in-store and digital AI applications from partners to deliver better in-store experiences.
Gil Shneorson, Senior Vice President of Edge Solutions, Dell Technologies, said, “Retailers are increasingly relying on IT technologies and data at the edge to offer more personalized and intelligent customer experiences that drive better business outcomes, dramatically accelerating the need for retailers to bring together siloed technologies. We’re helping retailers easily consolidate these technologies so they can analyze data where it’s created, make faster decisions and deliver positive experiences for in-store shoppers and employees.”
The Dell Validated Design for Retail Edge simplifies and consolidates edge retail infrastructure and applications onto a single infrastructure stack for efficient deployment, management and support. With VMware Edge Compute Stack integration, the solution provides retailers a single management view of edge IT across all retail locations to track system health, build and manage applications at the edge and help securely scale to additional sites.
By working with Deep North and its intelligent video analytics platform, the solution supports AI-based applications that help retailers use data insights to improve in-store shopping experiences such as optimizing product placement, preventing product loss, tracking inventory, helping shoppers avoid long checkout lines and diverting employees to where they can be of most assistance in a store.
Srinivas Rao, Senior Director, System Engineering, Dell Technologies, India, said, “With Dell Technologies’ Edge Solutions, retailers can scale infrastructure, optimize the supply chain, manage employee efficiency, and deliver improved in-store experiences in real-time. Our solutions ensure retailers stay on top of customer trends by simplifying their Edge infrastructure and helping them deliver better shopper experiences. “
Customers and partners can conceptualize and collaborate on edge technologies and applications in the Dell Technologies Customer Solution Centers Innovation Labs. With a new lab in Round Rock, Texas, the collaboration hubs help customers test existing edge technologies and design custom proof-of-concept solutions that can best manage the unique workload demands of organizations in retail, manufacturing, healthcare and other verticals.
Dell’s edge solutions for retailers are the latest additions to Dell’s growing edge portfolio and complement the Dell Validated Design for Manufacturing Edge, which will soon support Digital Performance Management. Dell ProDeploy and ProSupport services help retailers accelerate edge deployments and support their environments with more than 60,000 dedicated professionals and partners in more than 170 countries.
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