Emerson Network Power has launched its "World-cup Hungama" offer for its channel partners across India. The scheme is applicable on the sale of Emerson products ITON series, LIEBERT GXT MT+ SERIES, Super 400 D series, Liebert Adapt Series and Powerbank UPS systems.
As part of this scheme, channel partners can buy Emerson UPS systems and earn points and then these can be exchanged against prizes. As a strategic initiative to support 12-city product launch and to build excitement among its channel partners, Emerson has kept two additional prize options, one of which includes a trip for two to Bangkok and a grand lucky draw to win a slick 32" LED TV.
Emerson has a strong focus this quarter on medium range of UPS to consumers, which is evident with higher point brackets stacked against products like Adapt 6kVA to 20 kVA, Channel partners can look to fetch as many as 40 points for sale of 1 unit of MT+ 6 kVA with maximum of 200 points for S410D - S420D. The emphasis is to encourage partners to sell newly launched products - ITON BX 600 VA SYSTEM, MT+ SERIES AND ADAPT SERIES to strengthen their dominance in the closely contested micro UPS segment.
