HCL Infosystems Ltd has collaborated with Nida Mahmood to showcase its latest range of ME tablets to audiences in a recently held fashion event. A fusion of fashion and technology, this designer's collection was presented in a unique manner. The show saw the installation and a model, as part of the live installation designed entirely with HCL ME Tablets.
The entire installation, called VDO GAGA, was themed around the concept of a time machine on which the muse and protagonist of the collection, travels around through time and space.
HCL ME tablets were an integral part of the 3 wall installation set-up and the outfit adorned by the muse. The presentation was extremely interactive as the tablets played live media content and were programmed by a time delay application which brought close-to 100 tablets alive at the same time.
Gautam Advani, Global Head, Mobility Business Unit, HCL Infosystems Ltd, said, "We are delighted to be associated with Nida Mahmood and want to compliment her for this unique concept of blending technology with art and fashion. ME Tablets has helped transform Nida Mahmoods creative thought into reality. This is just the beginning of our association and we look forward to be a part of more such innovations in future. Also, the tablet being a lifestyle product, the device finding its way onto a fashion ramp is indeed apt!"
This creative showcase of HCL ME Tablets pulled in large crowds who were enthralled to see the collection. The time, machine installation in a larger grandeur will be showcased at select venues by Nida Mahmood.
