Flytxt has announced the launch of mobile ad market place mADmart in Bangladesh. mADmart in partnership with Robi Axiata will offer brands and ad agencies an opportunity to engage their potential consumers through Mobile.
Dr. Vinod Vasudevan, CEO, Flytxt, said, “We are delighted to bring this unique mobile ad marketplace to market. Operators can now unlock a new revenue stream by offering consumer insights and multi-channel engagement opportunities for brands and agencies.” Touching upon their experience in running big data powered targeted marketing campaigns for operators, he added, “Our customers get around 2 to 50 times higher conversions with precisely targeted marketing compared to carpet bombing campaigns and we expect the brands to now benefit from this precise targeting in their ad campaigns too”.
Shahnul Hasan Khan, Group Director of Ezzy Communication and the Business Partner, mADmart commented on the occasion, “We are excited to roll out ad campaigns on Robi’s network in Bangladesh. Subscribers will receive only relevant ads and brands will enjoy unprecedented consumer reach and unparalleled customer segmentation, which makes our value proposition compelling against the conventional advertising media.”
mADmart is powered by a patent pending mobile advertising technology platform QREDA which will offer a wide range of ad inventory and consumer insights.
