Gaming is a very exciting space at present, says Nazara Technologies

Gaming as an industry will be at least ten times the size of all other media such as movies and OTT platforms, CEO and founder of Nazara Technologies Nitish Mittersain said . Mittersain was speaking about Nazara's journey as a gaming company over the past 20 years. Nazara is India’s largest gaming company. Uncover strategies to enable scalable, reliable, robust & sustainable last-mile fiberization. This would cover not only the technical aspects of the rollout but the requirements of human capital and infrastructure limitations as well.

Gaming will be at least 10 times the size of all media in the next 5 to 7 years," Mittersain said. "This decade is going to be the decade of gaming in India. We are already experiencing a massive explosion in gaming predominantly because of the revolution that's happened in mobile phones that everybody walks around with a smartphone today, which is actually a very powerful gaming device, Mittersain added.

Mittersain, who started Nazara as a 20-year-old, said that despite the rapid growth gaming in India remains in a nascent stage due to a lack of access for kids and teenagers. As kids, we don't have access at home for gaming PCs or consoles. But we have smartphones and iPads now," said Mittersain.

The lower data costs and faster speeds have also contributed to the rise of online gaming. it's kind of perfect situation for this business to grow. I think we are at the start of that inflection point, and it's going to be a very exciting, exciting space to operate in,” Mittersain said.

We have a lot of cricket exposure on IPL when viewership goes up to 80-90 million users a month,” Nazara CEO said. He said that of the 40-50 million people engaged on Nazara, the top 10% spend close to 5-6 hours per day on gaming, and the top tier gamers are diversified across age groups.

Close to 50% of business of the gaming and esports brand is concentrated in North America where gaming is ten times larger than Hollywood, he said pointing to the opportunity. Mittersain said that the current decade has a massive opportunity for the growth of gaming in India because of the young generation that is growing up amid the age of digital content creation.

Mittersain, who started coding for gaming at the age of 7, has focused on keeping Nazara an asset-light company and debt-averse. We have focussed on cash flows and profitability, rather than vanity metrics of startups, he said. “We also have zero litigation history.