HMD Global to produce devices under a new HMD brand name alongside Nokia

Finnish mobile phone maker and Nokia’s official brand licensee HMD Global has announced that it will move forward with a new multi-brand strategy, under which it would produce devices under a new HMD Originals brand name alongside Nokia. It rejected reports that suggested that the company is discontinuing the Nokia brand after HMD started updating their channels from “Nokia Mobile” to “HMD”.

A communique from HMD Global said, “You will continue to see new Nokia phones. True to our values, HMD will continue to design more sustainable and affordable phones- our repairability, sustainability and digital detox products are landing incredibly well amongst consumer and business audiences alike and we are excited to build on that momentum with the new HMD brand.”

Ravi Kunwar, VP, India, APAC, HMD Global, said, “Today is a big day for HMD as we move from being a brand licensee to a brand owner, a big step in our journey! This means you will get to see unique HMD originals, the Nokia phones that you’ve always loved.”

The company also said it was updating its channels from Nokia Mobile to HMD adding, this change was more than just a new name. “We are introducing a fresh new multi-brand strategy. This means you’ll see a range of HMD Originals alongside Nokia phones and exciting products from new partnerships this year,” he said.