Intending to help organizations enhance the customer experience, engagement and profitability, HP(NYSE:HPQ) has announced two innovative additions to its multichannel customer communication management (CCM) portfolio.
The new solutions deliver improved design and interaction capabilities, and enable organizations to shift control of customer communications to instrumental business and marketing users.
"Today's consumers demand relevant communications delivered where and when they wish to receive it," said Richard Marr, Regional Director, Asia Pacific and Japan, Exstream, HP. "HP is providing businesses with the tools necessary to create a personalized customer experience, across multiple communications channels, to enhance relationships and deliver better business outcomes."
HP Exstream Design & Production 9.0 builds upon HP Exstream’s strength in delivering consistent control of communication content and messages across print and digital channels. Organizations will be better positioned to address dynamic electronic communication requirements and deliver on their mobile device communication strategies. HP Exstream Design & Production 9.0 and HP Exstream Empower Editor are now available.
