HP(NYSE) intends to transform traditional wedding albums with the first-ever video album concept. According to the latest update, Hewlett-Packard has unveiled its innovative digital printing technology through a creative display of state-of-the-art applications at the Consumer Electronic Imaging Fair (CEIF) 2013.
Announcing a major innovation in wedding album printing, HP showcased the concept of video albums. With the help of augmented reality software Aurasma, the HP team displayed video which can be directly played from a printed wedding album on to the screen of a scanning device.
HP also displayed 3D albums that can be printed on an HP Indigo press. Other innovations introduced by HP include special effects like the raised print, which is now available on HP Indigo digital press.
The wedding industry in India continues to grow. Taking into consideration the annual growth rate, this industry on its own increases by 25% each year. TGlobal tourism industry is wooing well-heeled Indian brides and grooms, looking for exotic locations or once-in-a-lifetime experiences to make their wedding memorable. The exotic destination and theme weddings continue to increase the demand for unique wedding albums that are fast becoming a lifestyle accessory.
“HP has always led the innovation in the digital printing industry with a constant introduction of new possibilities in digital printing. Our innovations being showcased at the CEIF this year reinforce our strong legacy and offer new and profitable ways for our partners to generate business in the times to come,” says A. Appadurai, Country Manager, Indigo & Inkjet Solutions, HP India.
“Be it a collection of holiday pictures, family photos, your wedding pictures or any other memories you want to capture in an album – it is all possible with HP’s reliable and efficient printing technology portfolio,” added Appadurai.
