Huawei's global promotion campaign 'Ascend to New Heights' has reached consumers in over 45 countries, extending awareness of the Huawei Device brand globally. During the course of the campaign, millions of people entered the contest with over 3000 lucky winners selected from around the world, in which 150 were eligible to win the opportunity of trip to Dubai for a gala event.
“The ‘Ascend to New Heights’ campaign marks a significant milestone for Huawei Device and is demonstrative of our transformation into the consumer space. This is the first time for Huawei to have rolled out such a large-scale campaign around the world targeting millions of consumers in 45 countries and territories. We are thrilled with the overwhelming response from the participants. At Huawei, we continue to be focused on building one of the world’s favorite consumer brand, for our consumers to enjoy the best experience brought by intelligent devices that is synonymous with putting great technology within reach of consumers, no matter who they are or what they want from their handset ” said Jacky Li, Global Retail Marketing Director, Huawei Device
The ‘Ascend to New Heights’ campaign began on November 12, 2012 and was accomplished by a gala dinner hosted by Huawei Device in the super-five-star Burj Al Arab Hotel, Dubai for the grand prize winners from different countries. Georgiana from Romania described winning the prize as ‘A dream come true.’ Sandra Adriani from Indonesia won another grand prize.
