Aimed at helping businesses address heightened consumer expectations for seamless, connected experiences, IBM has announced its continued innovation focus on Cloud, Big Data and Analytics, Mobile and Social. IBM Labs in India showcased a range of innovations focussed on improving user experience, as well as discovering and reaching new markets.
“Businesses in the region have been proactively building innovative business models around digital technologies, and they are using newly-found digital capabilities to enhance consumer experiences. Augmenting existing competencies across our labs around the new technologies is a result of this paradigm shift,” said Sandesh Bhat, Vice-President, India Software Labs, IBM India/South Asia.
According to IBM IBV study titled customer activated enterprise, two-thirds of the organizations that outperform their peers, leaders are not just managing customer experiences but also reorienting their organizations, strategies and investments to cultivate contemporary relationships across all manner of customer interactions. Customers wield a considerable influence on Indian companies, even more so than on organizations across the rest of the world.
IBM’s innovation Insights for Predictive Marketing integrates IBM’s Social Analytics, Predictive Analytics and Smarter Commerce products to translate aggregate social analytic insights into personalized cross-channel marketing campaigns. The innovation can enable marketers to "pivot" from analyzing anonymous social identities to reach real consumers with customized messages. Analysis of social media can provide an additional and valued input in the creation of models that predict customer behaviour and outcomes and better enable an organization to interact with them in a way that makes their experience across each touch point a good one. As a result, the innovation can support businesses to leverage the relevant information from social media for productive decision making, and they are able to understand their differentiators and competitors vulnerabilities as a result. IBM solutions for social media analytics help organizations take control of this data so they can improve customer satisfaction, identify patterns and trends, and make smarter decisions regarding marketing campaigns.
