JWT Singapore has acquired a majority stake in digital services agency, Hungama Digital Services for an undisclosed sum. The new entity, to be renamed Hungama Digital Services Pvt Ltd. is said to be a full service digital agency, specialising in digital marketing and social media solutions. Hungama’s activations arm, Hungama Promo Marketing is said to become a part of Hungama Digital Services and provide an engagement platform linked to both online and offline deliveries as part of the acquisition.
Neeraj Roy, MD & CEO, Hungama Digital Media Entertainment said, “Hungama Digital Services is the coming together of two exceptional teams in a globally relevant market. We hope to offer integrated digital and experiential services to our clients and prepare brands to connect, interact and now transact with their customers.”
Colvyn Harris, CEO, JWT India said, “Digital is our next new frontier. The idea of the partnership is to build a digital offering for our clients so we can live up to being a single source partner across all their marketing solution needs. The new set of talented, digital high-end specialists will add new skills and capabilities to existing JWT offerings”
