An account on Instagram has criticized, Kartik Aaryan for starring in a hair-removal advertisement of Veet. The account has called out the actor for using excessive photoshop for fake abs and promoting toxic masculinity in the Veet ad. The account is known for exposing fake designs and rip-offs in the world of fashion and calling out celebrities for supporting problematic narratives.
In the ad He is shown playing two characters, Harry and Hairy. Since Harry has the “ideal” body type with hairless chest, he is able to date more girls and is lucky as compared to Hairy, who is not “desirable.” The advertisement has also been posted on YouTube with the hashtag #FindYourSexy.
The Instagram account has also criticized the advertisement for being “Problematic, tone deaf, 2000-late version of masculinity and misleading too.”
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