Lenovo’s channel policies built around principles of Enable, Connect, and Grow

ARVIND CHABRA
DIRECTOR - ONE CHANNEL, LENOVO INDIA

“At Lenovo, our channel policies are built on agility and partner-centricity. We align closely with Lenovo’s strategic imperatives while remaining responsive to the evolving needs of our ecosystem. Whether it’s through differentiated onboarding phases, flexible activation models like TruScale, or tailored support for strategic partners, our frameworks ensure that corporate goals are met without compromising partner growth and autonomy. Our policies are rooted in the foundational pillars of Enable, Connect, and Grow under the Lenovo 360 framework. Enable ensures partners have access to the right tools, digital platforms, and training to drive business outcomes. Connect brings together communities and collaboration forums that strengthen relationships and foster shared learning. Grow focuses on rewarding and incentivizing partner performance through structured programs that recognize contribution and success.

STRENGTHENING PARTNER TRUST & LOYALTY

Trust is earned through transparency, consistency, and shared success. Through the Lenovo 360 framework, we empower partners with the right tools, training, and AI-driven insights to deliver value across markets. By fostering collaboration, co-creation, and continuous enablement, we are building long-term trust and loyalty that translates into sustainable, shared growth across the Lenovo partner ecosystem.

Our partners are growth multipliers. Through strategic onboarding of regional leaders and vertical specialists, we are expanding into untapped geographies and sectors. The strong Lenovo value proposition of Pocket to Cloud enables partners to explore and expand their play beyond one line of solutions for their customers like expanding from only endpoint hardware to infrastructure solutions and vice versa.”