Mastercard partners with Polygon over Web3 Musical Artist Accelerator Program

Mastercard is coming up with a program for emerging musical artists built on the Polygon blockchain to help up-and-coming creators tap into the power of Web3 and blockchain technologies.

Kicking off in spring 2023, the Mastercard Artist Accelerator program will prepare five emerging artists—such as musicians, DJs, producers — with the tools, skills, and access to forge their own musical paths in the digital economy. The artists will gain exclusive access to special events, music releases and more. A first-of-its-kind curriculum will teach the artists how to build (and own) their brand through Web3 experiences like minting NFTs, representing themselves in virtual worlds and establishing an engaged community.

Designed as a space for creators to come together and grow their music communities, the Mastercard Artist Accelerator also invites fans to have a seat at the table. Fans can join the platform and learn alongside artists to sharpen their own tools and knowledge of the space. The program will culminate with a live streamed artist showcase later in the year.

“Music is a universal passion, inspiring us, moving us, and bringing us together; however, it can feel impossible for budding artists to break in. With the Mastercard Artist Accelerator we are expanding access and driving connections further with cutting-edge Web3 technology,” said Raja Rajamannar, Mastercard Chief Marketing and Communications Officer. “Our vision is to bridge passion and purpose, spotlighting amazing emerging artists and creating an interactive community that allows participants to learn, experiment and grow together.”

Raja announced the Mastercard Artist Accelerator program from the stage at the Consumer Electronics Show in Las Vegas with Polygon Studios. Mastercard, a sponsor of the GRAMMY Awards, Latin GRAMMY Awards and BRIT Awards, is leveraging Web3 technologies to create exclusive, inclusive and scalable experiences for fans and artists alike. In June 2022, the brand even launched its first-ever album, “Priceless.”

The network, one of the greenest blockchains in existence, is home to tens of thousands of decentralized apps powered by a suite of Polygon solutions, including music platforms Royal, StemsDAO and Bolera.

“Web3 has the potential to empower a new type of artist that can grow a fanbase, make a living, and introduce novel mediums for self-expression and connection on their own terms," said Ryan Wyatt, CEO of Polygon Studios. “The Mastercard Artist Accelerator not only shows the power of brands embracing this new space, it provides tools that can educate consumers on how to participate. This is an important step forward in opening up the benefits of Web3 to more people.”