Maybelline partners with Infosys

Maybelline has partnered with Infosys to create, test and deploy a new optimized website for a wide range of mobile devices. The website will deliver the latest promotions for new products, tutorial videos and make up tips to Maybelline users. It will also allow easy browsing of products from the company.

Karmesh Vaswani, Vice-President & Head of Europe – Retail, Consumer Goods and Logistics, Infosys, said, “As consumer experience becomes increasingly dominated by digital interactions, one of the biggest challenges brands face is responding quickly to a rapidly-changing market without compromising quality. That is especially true for a prestigious company like L'Oréal and a premium brand such as Maybelline. Our team analysed user behaviour and preferences to structure, design and produce the website so that Maybelline could rapidly improve their engagement with millions of people across Asia.”

The mobile web development programme will enable Maybelline to take advantage of the rapid growth of mobile internet in Asia by reaching out to its end-consumers effectively.  The recent data shows the percentage of internet traffic in this region has risen from 23 per cent to 37 per cent on mobile devices in the last year, well above the global average of 25 per cent.

Graphic design, development, implementation, testing, and deployment of the initial Singapore mobile web site were completed within a short period of two months. This was followed by rapid expansion of the website across Hong Kong, India, Indonesia, Malaysia, the Philippines, South Korea, Taiwan, Thailand and Vietnam in another two months

Infosys brought together the combined capabilities of its digital teams located at its global delivery centres in India, and in Paris, France, where Maybelline is headquartered
The teams worked in an agile mode improving the speed to market of the solution, lowering the cost of delivery and ensuring superior quality. This generated a high impact consumer launch across Asia