MediaTek, a global semiconductor leader, today announced its plan to bring holistic, fully integrated semiconductor solutions for automotive industry beginning Q1, 2017.
MediaTek’s technology expertise in chipset design - for mobile, home entertainment, connectivity and IoT - positions the company well to bring innovative multimedia, connectivity and sensor solutions to the automotive industry.
“The demands of connected and autonomous vehicles require a unique portfolio of technologies. MediaTek’s core competencies create a natural progression for us to design for the future of driving,” said JC Hsu, corporate vice president and general manager, New Business Department, MediaTek.
“We have a strong technology portfolio generated from $10 billion in research and development investment over the past 12 years from modem and RF advancements, computing technologies and connectivity to intelligent algorithms,” added Hsu.
“We are developing semiconductor solutions to make an impact in the automotive industry and are focused on core areas of in-vehicle Infotainment, Telematics and safety ADAS to further the evolution toward autonomous driving,” commented Hsu.
MediaTek’s ability to scale product development and production – drawing from its experience powering nearly 1.5 billion connected devices a year – will benefit automobile manufacturers and their suppliers. MediaTek solutions for automobile manufacturers will cover four key areas, including: Advanced Driver Assistance Systems (Vision-based ADAS); precision Millimeter Wave (mmWave) Radar; Superior In-Vehicle Infotainment; and Enhanced Telematics.
By offering technology solutions in four key areas, MediaTek will help solve a key concern for the future of driving: fragmentation.
Automobile manufacturers often work with multiple vendors that specialize in a single, ‘best-in-class’ solution. Products are thereby sourced separately and don’t always ‘talk’ to one another seamlessly.
“The complicated systems of tomorrow’s high-tech cars will require a high degree of integration, innovative power management and improved functionality to support both the highest level of safety demands and driving experiences consumers need,” said Hsu.
“MediaTek will bring one integrated package of semiconductors to the market – a holistic solution that is now lacking in the auto industry,” added Hsu.
MediaTek expects its products centered on the automotive industry to begin rolling out in Q1 2017.
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