Microsoft empowers partners to build and grow their business opportunities

Venkat Krishnan
Executive Director - Global Partner Solutions, Microsoft India

“We believe that partnerships are built on a foundation of trust, because we succeed when our partners have the tools and support to deliver transformative solutions. The strength of our stack and the expertise of our partners make our goals achievable, our offering unique, and our impact undeniable.”   

For decades, Microsoft’s partner ecosystem has been at the centre of how we bring technologies and business transformation to customers in markets around the world. Microsoft and its partners share a common goal – to help customers scale and innovate to deliver new solutions that enable differentiation, drive business success and digital transformation. 
Microsoft has developed the foundation for the largest technology ecosystem in the world. From simple apps to the most comprehensive global implementations, this ecosystem provides opportunities for partners across markets, industries, and continents to deepen their relationships with their customers, Microsoft, and each other. Microsoft’s focus on driving digital transformation through technology has created numerous opportunities for its partner network to achieve success and help customers stay resilient. In India, Microsoft has a strong ecosystem of over 17,000 partners, inclusive of all partner business types - ISV, an IoT solution provider, systems integrator, advisory partner, OEM or reseller. 
 

A well-designed Partner Program
Microsoft ensures that its programs and offers are designed to help partners quickly bring their innovative solutions to market, scale, grow their business and connect with more customers to solve unique needs. It is committed to investing in tools and services that partners require to expand their reach, help customers unlock growth potential, and grow their businesses for customers across organizations and industries. Through a variety of global programs, local offers to support market needs, and opportunities for reinvestment, Microsoft empowers partners to build and grow their business opportunities and profitability. Microsoft also helps partners develop greater understanding of Microsoft platforms and hone new skills to identify growth opportunities and deliver solutions that provide better business outcomes for customers. The company is committed to investing in and delivering what partners need to innovate, grow their businesses and deliver on the promise of digital transformation for customers across organizations and industries. 

As part of its investment in the cloud as a strategic lever for innovation and growth, and as a reflection of its continued commitment to partners, from the month of October 2022, Microsoft has changed the name of its partner program from “Microsoft Partner Network” to the ‘Microsoft Cloud Partner Program’.