In India, SMBs can now purchase Microsoft Azure cloud platform from their local IT partner. Microsoft(NASDAQ:MSFT) has made this possible by making Azure available in the open licensing catalogue for India. SMBs in India rely on products available with their local IT partner in open licensing catalogue to fulfil their IT needs. With the inclusion of Azure, SMBs will now be able to procure their entire IT portfolio from a single Microsoft partner of their choice.
Earlier, customers could purchase Azure either directly from the website or as part of an Enterprise Agreement (EA) with Microsoft. While these options would continue, SMBs are likely to leverage their existing partners to procure Azure.
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"Over the years, our customers have been able to adopt and benefit from new technologies through the support of our 10,000-strong partner network. By making Azure available through local partners, we are further helping India’s SMBs secure the great benefits of cloud computing," said Meetul Patel, General Manager, Small and Midmarket Solutions & Partners, India.
Microsoft is continuing to enable SMB customers and partners to embrace cloud as the preferred mode for deployment of IT. Azure further incentivizes partners to “do more” for SMBs. It will help them deepen the engagement with customers in identifying and supporting IT usage through Azure. Partners will also be able to strengthen their revenue stream while working closely with customers.
