Narendra Modi becomes the third most followed world leader on Twitter

Prime Minister of India Narendra Modi is now the third most followed world leader on Twitter after overtaking Indonesian President S. B. Yudhoyono.

Modi has around 5,087,980 followers to Yodoyono’s 5, 08743 followers. Only the President of the United States Barack Obama and the Pope have more followers on Twitter.

This shows how Modi has been actively using Twitter to connect with the masses reinforcing the tool of digital diplomacy in a larger context making the social media platform a powerful channel for communicating and engaging with all Indians across the country.

There were nearly 60 million elections-related Tweets during the Lok Sabha elections this year. Narendra Modi was the top elections-related term on Twitter during the entire polling period, more than AAP and INC combined. On Counting Day itself, Narendra Modi and BJP accounted for over half of the 2 million elections-related Tweets. His Twitter account (@narendramodi) has grown by more than 1 million followers since his election win, while the official account of the Prime Minister’s office (@PMOIndia) has grown more than 40% since his swearing-in ceremony. His election victory Tweet remains the most retweeted Tweet of all time from India.