Neo Sports ties up with iStream.com
2012-06-07Neo Sports has tied-up with iStream.com to provide exclusive live streaming in India of the Neo Sports telecast of 2012 UEFA European Football Championship (UEFA EURO 2012TM). Neo Sports has the exclusive television broadcast rights across the Indian subcontinent.The tournament is expected to attract a cumulative audience of 4.3 billion and a global live television audience of 1.1 billion, with an estimated 55,000 hours of TV coverage across 220 countries.
The UEFA EURO 2012TM broadcast on Neo Sports will be streamed live on a dedicated segment within istream.com, and the fans would also have access to the content on demand for a full month both through www.neosports.tv and the www.istream.com sites. Fans would also be access and enjoy extensive support programming around the event, including pre-and after match highlights, team and player stats, profiles, trivia and other related clips from the mega football event, being jointly hosted by Poland and the Ukraine.
Prasana Krishnan, COO, Neo Sports Broadcast said, "Neo Sports is thrilled to provide fans of football the full UEFA EURO 2012TM experience on the internet. We hope to provide fans with an unparalleled experience through this association with istream.com."
Radhakrishnan Ramachandran, Founder & CEO, iStream said, "UEFA EURO 2012TM is one of the most anticipated sporting events this calendar and we are happy to partner with Neo Sports to stream an event of this magnitude on the internet in India. We believe that football has a strong pull among the Internet audiences in the country and this is part of our overall strategy to build a strong sports vertical for istream.com. We plan to bring in more such exclusive partnerships in the online video space."
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