Pandemic led everybody to adopt more technology and actually use it comfortably

Anil Sethi, Vice President & General Manager, Channels India , Dell Technologies 

How digital transformation and the pace really impacted or influenced the business?

What we saw and when we continuously use this word - transformation that has truly happened in the real sense of the term, we see its biggest adoption among Indians who have displayed it while adopting IT. So, that has changed the complete landscape of the market. The way every single one of us today deal with it, whether it's our children or ourselves, even traders, shopkeepers, businessmen, every single person, I think the phobia of applying IT to their day to day lives is completely gone. So that is what transformation is and that has led everybody to adopt more technology and to actually use it and get comfortable with it. I think that's one biggest change which has happened and this had definitely a lot of cascading impact. Businesses saw tremendous growth and every single segment has benefited. It all started with the government which played a bigger role by the way in adopting and pushing this transformation. BFSI, Telecom, Retail are the other industries which have seen a great impact. I can't think of any one segment that has not been benefitted or has been hesitant to adopt this transformation. We saw a huge transformation and that has resulted into every single business growing. Definitely every OEM like us, not just Dell, I think everybody did very well. There is always a time when we are relentlessly trying to bring a change and then there are times like now when suddenly everything changes; so that was what we got to see in the last two three quarters.

Can you share some lights about how the partners have grown during these times and how they’ve benefited from this wave of transformation?

If everybody saw growth, this whole execution of business happened because of our partners. Every single partner organization has seen a humongous growth. Now there are partners from different businesses and the percentage might differ but everybody has definitely seen double digit growth. There is a huge confidence boost which has happened to the partners and also organizations that have transformed in a big way. There have also been a lot of new skills acquired by the organizations as talent remains the holy grail of the technology industry.

What is Dell planning to stay relevant and to stay on this path of growth?

With everything that has been going around of late and all the partners who have been around and been contributing to help us in the business and supporting us during these times, a big thanks to them. This shows up in our quarter, the results of which got announced recently and it was phenomenal. It has been a record quarter in Dell’s history. We are on the trajectory of $100 billion now. Our business saw a huge growth, 21% globally. 

Anil Sethi, Vice President & General Manager, Channels India , Dell Technologies