POCO India signs India cricketer Hardik Pandya as its brand ambassador
POCO has announced star Indian cricketer Hardik Pandya, as its brand ambassador. As a brand that focuses on challenging the status quo and representing every individual who is looking to pursue perfection and greater alternatives to the mainstream, the brand sees the ace cricketer as a perfect fit as its brand ambassador. Hardik will be the face for the launch of POCO’s upcoming performance beast, the X-series. Entering the market soon with stellar performance and aggressive pricing, POCO's X-series is set to unleash the rebel and revamp the mid-premium smartphone segment.
Hardik Pandya is known for his all-around skills and how he has defied the odds to become one of the most consistent and successful performers in world cricket. His youth connect and mass appeal amongst the Gen Z audience will resonate the brand persona with its audience.
Unveiling the partnership, Himanshu Tandon, Country Head, POCO India said, “Hardik Pandya is a name that connects with India in a heartbeat. His never-give-up attitude, zeal, and enthusiasm go perfectly well with our brand’s DNA and we are confident that his personality will resonate with our audience and fans. Aligned with our brand imagery, we are confident that he will play an instrumental role for our brand and we are extremely proud to have him on board as POCO’s ambassador.”
Sharing about his newest collaboration, Hardik Pandya, who is exclusively managed by RISE Worldwide, said, “I am pleased to partner with a youth-centric smartphone brand like POCO. I admire their smart, sleek and absolute performance-led smartphones. Most importantly, I resonate with the brand’s motto of ‘Everything you need, Nothing you don’t. I look forward to this partnership and connecting with the brand’s young community.”
Kickstarting his role as POCO’s brand ambassador, Hardik Pandya will soon be seen promoting the brand’s much-awaited release, the X-series. The smartphone comes with major upgrades from its predecessor at an affordable offering and carries forward the brand’s vision of ensuring the highest levels of user satisfaction through cutting edge devices.
INTERVIEWS
TOP VIDEOS
SECURITY
SOFTWARE
Zoom expands Zoom IQ with a host of new capabilities
Zoom Video Communications has announced the expansion of Zoom IQ, a smart companion that e...
Tata Communications brings integrated, simplified cloud-based calling solution JAMVEE
Tata Communications brings JAMVEE, a cloud-based application with an integrated...
Zendesk inks Strategic Collaboration with AWS
Zendesk has announced a five-year strategic collaboration agreement (SCA) with Amazon Web...
START - UP
PERIPHERALS
INDUSTRY EVENTS
Cisco aiming to build a trusted and resilient future for the nation
Daisy Chittilapilly, President, Cisco India & SAARC The US-based te...
Providing multilingual internet crucial to bridge digital divide in India: MeitY Addl Secy
Calling India the right place for Universal Acceptance Day celebrations, Bhuvnesh Kumar, I...
The new wave of start-ups in the country is a testimony to the entrepreneurial temperament of the youth
PHDCCI conducted “Bharat Startup Summit, 2023” The conclave through discussion...
Team Computers hosts an Experiential CXO Meet with Google Cloud in Goa
Team Computers has held an experiential event in collaboration with Google Cloud, bringing...
E- COMMERCE
