Reliance Consumer Products to acquire 50% stake in Sosyo Hajoori Beverages

Reliance Retail Ventures’ (RRVL) FMCG arm Reliance Consumer Products (RRVL), will acquire a 50% equity stake in Gujarat-headquartered Sosyo Hajoori Beverages (SHBPL). With this joint venture, Reliance will further strengthen its portfolio in the beverage segment having already acquired Campa.

The existing promoters, Hajoori family, will continue to own the remaining stake in SHBPL. Sosyo is a heritage Indian brand with around 100 years of legacy in carbonated soft drinks (CSD) and juices. SHBPL has several beverage brands in its portfolio including Sosyo, Kashmira, Lemee, Ginlim, Runner, Opener, Hajoori Soda and S’eau having launched over 100 flavours with its strong expertise in developing formulations.

Abbas Hajoori, Chairman of Sosyo Hajoori Beverages, said, “Combining our relative strengths, we would make the unique tasting beverage products of Sosyo accessible to all the consumers in India. It is a defining moment in our near 100-year journey in beverages.”

Reliance Industries said that RCPL aims to empower Indian consumers with a bouquet of indigenously developed consumer brands and products that offers superior value. The company’s brand portfolio currently includes iconic beverage brand ‘Campa’ and packaged consumer products brand ‘Independence’ launched earlier this month. RCPL is also creating a distinct and dedicated retail distribution network for its fast-expanding consumer brands portfolio.

Isha Ambani, Executive Director of Reliance Retail Ventures, said, “This investment helps us take forward our vision of empowering local heritage brands and presenting them with new growth opportunities. We welcome the desi power of century old Sosyo’s heritage beverage brands to our consumer brand portfolio and are confident that our knowhow, consumer insights and retail distribution strengths will help accelerate the growth momentum of Sosyo.”