SAP AG has announced general availability of SAP Predictive Analysis software (PAS). This advanced analysis solution helps organizations gain a competitive edge by uncovering and predicting trends in their business. SAP Predictive Analysis can be deployed standalone or with other SAP software, including the SAP HANA platform, to unleash powerful predictive capabilities.
“We have been using business intelligence solutions from SAP to analyze our business and the adoption of SAP HANA has brought tangible benefits,” said Luca Baccarini, Chief Information Officer, CIR Food. “We now need to predict, more accurately, the fluctuation of demand and the habits of clients to optimize sales cycles and employee allocation on different tasks. For this reason, we chose SAP Predictive Analysis, which will allow us to reach these targets in a simple and integrated way. We expect the combination of predictive analysis tools and SAP HANA will improve the decision process and will allow us to better serve our clients.”
With SAP Predictive Analysis, data analysts can intuitively design complex predictive models for activities. These activities include forecasting demand or product sales; identifying key influencing factors for sales opportunities or purchasing behaviour; uncovering impactful trends; understanding business and data correlations; and spotting anomalies. These capabilities are of value to all data-intensive functions such as sales, marketing, risk, governance and security.
“We are excited to be on the leading edge of SAP’s launch into predictive analysis,” said Gary Gauba, Chairman & CEO, Cognilytics. “With predictive analysis, organizations can take the logical next step from business intelligence to predicting behaviours in their business and customers in order to take actions on these insights.”
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